Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content...
View ArticleThe Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not...
View ArticleQ&A: Creating a Winning B2B Landing Page
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should...
View ArticleFive Tips for Effective Localized Marketing
By Jon Schepke How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand’s stores, franchises and...
View ArticleSocial, Search and Strategic Planning Level the Playing Field for Small...
Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger—and more...
View ArticleWhen Data Gets Too Big
“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can...
View ArticleIn a Digital World, Centralize Data, Scale and Adapt
By Jon Schepke Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that...
View ArticleOptimize Website Tags for Better Data-Driven Marketing
By Todd Chu One major retailer recognized the negative impact too many tags created and embraced a radically different approach by changing their data collection infrastructure. read more
View ArticleYour CTO May Hold the Keys to Digital Converged Media
By Jon Schepke When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.read more
View ArticleAdvice for Marketing in the IT Industry
By Cherie Wentz Blehm Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.read more
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